The results of VWD’s recent launch of their ‘Viral’ site are amazing, I mean 12,000 new members in under 30 days is not too bad is it?

On the single page there is a teaser video that is very short (when compared to some videos out there), both the video and the text on the page are very ‘generic’ discussing the huge market potential and the zero cost of the system, which encourages the visitor to opt in to get more information.

Frank Kern talks about the ‘triangle of trust’ and the power of video on blogs and I think he makes a very important point:

Video holds a relatively high ‘preceived value’ to website visitors, especially on a blog. And a blog is a fairly ‘non threatening’
environment for the visitor.

So, maybe, it’s the video on this viral page that’s made all these people opt in…

Now of course once the visitor has opted in, they get the full info, plus
all the social networking tools to get the word out, and these tools are having a major impact on the numbers opting in, which is a great help to those starting out on the internet.

Anyway… here’s the page that’s creating all those members: what do you think?

One Response to “”

  1. Hi Simon,

    I agree wholly,but the point i like to make is i have yet to see any promotion method as powerful as “viral marketing”, and if you install that into a great product theres no going back!


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