Article Marketing – General Facts

Article marketing is one of the proven traffic producing strategies. Article marketing also is and always has been one of the best ways a business owner can use to promote their website. If done properly Article marketing can be a fast and safe method to attract new customers to your websites. Article marketing allows you to post your content with an anchor text link to your site, on other webmasters sites, gaining your site valuable one way links.

Writing articles yourself isn’t necessarily difficult and they can vary in length and quality, depending on the article directories guidelines. You can write articles to share information on a subject or just to help in gaining links to your sites. Articles allow you to appear as a professional to an audience who are interested in the topic, but they also can help build high quality back links from content filled pages on other sites. Articles are separated in categories and sub-categories in order to easily find certain information the readers are looking for.

Writing and submitting articles to directories that have large amounts of traffic can generate increased traffic to your website, usually in a short amount of time. Writing your own articles and publishing them can be free or you can use a service to write and submit for you. The more articles you write and submit, means more website traffic and back links you will get. Other publishers and webmasters will start adding your article to their blogs and websites that can generate even more website traffic for you. The quality of the articles that you use will determine just how effective your marketing efforts will be in generating both links back to your web site and traffic.

Article marketing is the process of writing articles for the main purpose of including “anchor” links to your website. Article marketing is one of the easiest and most effective link building strategies in existence and is one of the most accepted ways to optimize your web site for the search engines. Article marketing can be a very powerful way to build your business and earn money on the World Wide Web.

Article Marketing – How Article Marketing Can Bring You Free Traffic

For a long time now there has been a lot of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the internet is hungry for content.

However, unlike other media outlets such as TV, radio and newspapers, which generally only use content from professional writers, on the internet, anyone can publish. Article marketing is a way of taking advantage of that freedom and using the medium as a way to bring visitors to your website or blog. So, how does it work?

You write an article. A typical article for web consumption will be between 250 and 750 words long. It will be carefully focused round a specific area of expertise; the writer’s niche. It will use keywords relevant to the writer’s intended audience and often it will contain a numbered or bulleted list for clarity and ease of reading.
You publish that article on the web. There are now hundreds of article directories, where any writer can publish almost any article. Most are free to use, but some more specialized ones charge a small fee. One of the biggest free directories is EzineArticles.com which carries the work of nearly 70,000 writers.
The directories are organized into multiple categories and the article writer must decide which category to publish under. You are also encouraged to attach a group of relevant keywords to your article and to include your personal or business details and a link to your site, in your ‘resource box’, which is a brief paragraph about you or your work which will appear at the bottom of every article. The directories employ a team of staff to approve each article before it becomes available on the web.

So how does this drive traffic? Firstly, the directories, being very content rich, have high rankings in the search engines and often your article may be spotted there and an interested reader might click on your link and come through to your website.

However, the real purpose of the directories is to provide a place for e-zine publishers to find free and relevant content. Every day, editors of a huge range of subject specific e-zines, visit the article directories and download new articles that are relevant to their audience. This saves them writing it themselves. The only stipulation made is that they must publish the article in full, without editing and always include the author’s resource box and retain the links intact.

So over a period, a single article can easily, be found in many different places on the web, each time with a valuable back link to your website, which not only leads highly targeted visitors to you but also helps to improve your search rankings.